Social Media isn't under estimated any more. In 2018 - 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they've increased traffic.
Ongoing marketing is important. Brand awareness isn't static - it is either rising or falling. Depending on the business and the target audience the method of marketing is different, though the material is the same. An advertisement should communicate a company's service or product in a clear, precise and stimulating way.